Do you want to advertise on the world’s largest search engines and appear for relevant keywords when your customers are ready to purchase your products or services?
With SEM (Search Engine Marketing), you can drive highly targeted traffic to specific pages and campaigns. Our skilled SEM specialists have extensive experience with both Google and Bing and are ready to help you drive growth.
We set up Google Ads in your name as super admins and share access with our management team. This way, you can switch providers at any time while retaining all your data.
Additionally, Maia has no commitment period—just a 30-day notice. If you decide to end the engagement with Google Ads, the process will be smooth and hassle-free. In today’s fast-paced digital world, you need the flexibility to shift focus quickly, and we fully support that.
Maia teaches at some of Sweden’s top digital marketing schools. We’re passionate about sharing knowledge, and teaching keeps us at the cutting edge while honing our educational skills. This expertise translates directly into our client work, ensuring we stay at the forefront of the industry.
When we work with SEM for our clients, each specialist dedicates a specific number of hours to the project, making efficiency crucial.
That’s why we automate certain tasks, allowing us to focus more time on actual optimization and analysis—the activities that drive real growth.
We are generally cautious about mentioning AI, but fake clicks are a widespread issue in paid advertising that isn’t often discussed. Both bots and systematic interference from competitors occur. Fortunately, we manage to filter out the majority of these with the help of AI.
SEM refers to the paid advertisements that appear in Google search results. As a company, you select the keywords you want to target and enter a digital bidding process. This process happens automatically in just a few milliseconds whenever someone searches for one of your chosen keywords. Different keywords have varying levels of competition, which means prices can differ accordingly.
Microsoft Ads (formerly Bing Ads) generally offers lower competition and a higher ROI compared to Google Ads. However, the Bing search engine has significantly lower traffic than Google, meaning fewer customers to reach. That said, many companies overlook Microsoft Ads entirely, missing out on untapped potential. This platform is particularly effective for businesses targeting a slightly older demographic.
The cost of SEM depends partly on how expensive the keywords you want to target are, which influences how high your advertising budget will be, and partly on the time required for consulting hours. As a result, the cost varies from company to company. Feel free to contact us for a personalized quote!
At Maia, we base all our assignments on an hourly rate. This means we estimate the scope of the project in hours and then invoice based on the time spent. Additionally, we tailor advertising budget management solutions to ensure everything runs as smoothly as possible, fully customized to meet the client’s needs.
Yes, we can! If our SEM specialists see potential for search advertising, we guarantee positive results. In fact, we offer a Money-Back Guarantee if we don’t deliver on that promise after one month of advertising.
Yes, we work on global SEM projects. We conduct keyword analysis and create ad copy in both Swedish and English, with support from skilled subcontractors for other languages.
We report results either through a monthly meeting or a monthly email—whichever the customer prefers. In these updates, we share insights on the changes made to the advertising account, the KPIs we’ve agreed to track, and the actions planned moving forward.
