MA

Marketing Automation

Automate your marketing

Communicate with customers in a more personalized way and streamline your marketing activities with marketing automation.

With marketing automation (MA), you can engage with customers or leads at the right time and in the right place, consistently. Streamline your workflow by automating emails, social media posts, or internal sales and marketing processes. Our MA experts assist with everything from selecting and setting up MA systems to creating customer segments and personalized email campaigns.

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Why work with us?

  • No lock-in period
  • Certified specialists
  • Data-driven approach
  • Proactive mindset
  • Satisfied customers

Our process?

  • Current situation analysis
  • System recommendations
  • Create automated activities
  • Develop and/or optimize customer flows
  • Continuous optimization
  • Analysis & reporting

Our promise

  • Personalized service
  • Full transparency
  • Training you as a client
  • Results-driven focus
Flexibility

No lock-in period or lock-in effect.

If you don’t already have Marketing Automation software, we’ll help you set up the system in your name with your details. You’ll have full access to manage it yourself, while we provide support. This way, you can switch providers at any time while retaining the system and all your data.

Additionally, Maia has no lock-in period—just a 30-day notice period. If you no longer need our assistance with Marketing Automation, the process to part ways will be quick and easy. In a fast-moving digital world, you need the flexibility to shift focus quickly, and we fully support that.

Expertise

We train the digital experts
of the future.

Maia teaches at some of Sweden’s leading schools for digital marketing. We are passionate about sharing knowledge, and teaching requires us to stay at the cutting edge while being highly educational. This expertise directly benefits our client engagements.

Automation

Anything worth repeating is worth automating.

When we work on Marketing Automation for our clients, our specialists dedicate a specific number of hours to each client, making efficiency key.

That’s why we automate parts of the process, allowing more time to be focused on real optimization and analysis—the activities that drive growth.

FAQ

Frequently asked questions

What is Marketing Automation?

In short, marketing automation is about streamlining and automating tasks. With the help of marketing automation software, you can automate everything from marketing and sales activities to internal processes. For example, you can automate email campaigns like newsletters or social media posts. You can also set up follow-up emails or automatically pass leads between the sales and marketing teams, depending on where your customer is in the buying journey.

What are the benefits of Marketing Automation?

There are many benefits to Marketing Automation, but one of the most important is that it helps you communicate with leads and customers in a way that suits them. By collecting the right data and using it effectively, you can reach customers in the right channel at the right time, every time. It makes it easier to follow the customer through their buying journey and personalize the content of your marketing activities. When done right, you can increase sales while lowering your cost per lead.

What does Marketing Automation cost?

The cost of marketing automation can vary significantly. Pricing is primarily influenced by the software you choose and the level of functionality your business needs. The more extensive your requirements, the higher the cost. For instance, if you need to send 100,000 emails per month, the system will be more expensive than if you’re only sending 100 emails per month.

How does Maia charge?

At Maia, we structure all our assignments based on an hourly rate. In other words, we estimate the scope of the project in hours and invoice accordingly for the time spent.

Do you work internationally?

Yes, we are happy to assist with global projects. We handle operational work in both Swedish and English and are supported by skilled subcontractors for other languages.

How do you report results?

We report results through either a monthly meeting or a monthly email—whichever the customer prefers. During this, we share insights from the initiatives or mailings that have been executed, based on the KPIs we’ve agreed to track, as well as outlining actions moving forward.

Do you want to work with us?

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