CONTENTS

Content Marketing

Create content that performs & engages

Few things are as powerful as high-quality, well-targeted content. However, different types of content need to be tailored to succeed in different channels. That’s where Maia comes in.

We have expertise across the entire spectrum—from analysis and strategy to creative content creation. We help you maximize the potential of your channels and guide you towards the content that will perform best. Together, with your deep knowledge of your product or service and our expertise in content, we achieve results!

Psst! Did you know that we search engine optimize all the content we produce for the web? That’s right—our copywriters are SEO experts.

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Why work with us?

  • No lock-in period
  • Certified specialists
  • Data-driven approach
  • We are proactive
  • Satisfied customers

Our process?

  • Current situation analysis
  • Optimizing account structure
  • Ongoing optimization
  • Analysis & Reporting

Our promise

  • Personalized service
  • Full transparency
  • Training for you as a client
  • Results-driven focus
Flexibility

No lock-in period or lock-in effect.

If you have your own accounts in content tools such as Figma or Canva, we’re happy to create the content directly within your system. This way, you can switch providers at any time while retaining all original files.

Additionally, Maia has no lock-in period—just a 30-day notice. If you need to end your engagement with our Content Marketing services, it should be seamless. In the fast-paced digital world, you need the flexibility to shift focus quickly, and we fully support that.

Expertise

We train the content experts
of the future.

Maia teaches at some of Sweden’s top digital marketing schools. We love sharing knowledge, and teaching requires us to stay at the cutting edge while being highly educational. This expertise directly benefits our client engagements.

Effectiveness

The wheel only needs to be invented once.

When we create content for our clients, each specialist has a set number of hours dedicated to the project. So, efficiency is key.

That’s why we always begin by developing reusable templates and guidelines. This ensures that more time is spent on actual creative work, optimization, and analysis – the things that drive growth.

FAQ

Frequently asked questions

How does content marketing work?

Content marketing involves producing, publishing, and promoting content to capture the attention of your target audience and attract new customers. This can be both organic and paid, and can include text, video, or image formats across various channels.

Can Maia help with copywriting?

Absolutely, we can help with text content for various purposes within your content marketing strategy. Whether it’s native articles, product descriptions, blog posts, or microcopy – you name it! Our copywriters are also trained in SEO and always incorporate an SEO perspective into the content created for the web.

Can Maia produce creative (image/movement)?

At Maia, we specialize in producing creative content with certain limitations. Our strength lies in maximizing the digital impact of creative content and being actively involved in the creative development process. If you need assistance with larger creative concepts, we recommend partnering with an advertising agency while we support the process as a strategic sounding board.

How does Maia charge?

At Maia, all our assignments are based on an hourly rate. In other words, we estimate the scope of the project in hours and then invoice for the time spent.

Do you work internationally?

Yes, we have the ability to work on global projects. We create content in both Swedish and English ourselves, and are supported by skilled subcontractors for other languages.

How do you report results?

We report results either during a monthly meeting or via a monthly email—whichever the customer prefers. In these reports, we share insights about changes in the advertising account, review the key metrics we’ve agreed to track, and outline the actions for the coming period.

Do you want to work with us?

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